Shop Musa Kicks Off International Tour at New York Fashion Week 2024 in Collaboration with Revive Fashion Week

New York, NY – February 2024 – Shop Musa officially launched its international tour during New York Fashion Week in a powerful collaboration with Revive Fashion Week. The pop-up event brought together six unique brands, creating an immersive experience that connected independent designers with high-end audiences. This debut represents Shop Musa’s dedication to providing significant visibility for marginalized brands in premier fashion spaces.

Featured within the Shop Musa pop-up were six standout brands, each bringing a fresh perspective to the fashion scene:

• Slay Edition by Kenyatta Grant

• ExoticBabeCollections by Denisha Thomas

• The E Foundation by Demetrius Grant

• Kita's Kitchen by Shakia Livingston

• Greatness Shop by Jidey Bash

• Kloset Kitenge by Ruzeda Fields

This collaboration with Revive Fashion Week is an essential step toward bridging inclusivity with luxury. By offering direct-to-business (D2B) and business-to-business (B2B) sales opportunities, Shop Musa is enabling emerging brands to connect with buyers and press in a competitive setting. The pop-up generated significant exposure, showcasing each brand’s unique identity in an accessible, upscale format.

“We’re thrilled to start our tour at New York Fashion Week with Revive,” said Adonis Musa, Event Producer and Owner of Shop Musa. “This partnership gives marginalized creators a valuable opportunity in high-end fashion, breaking down barriers in traditionally exclusive spaces.”

Following New York, the 2024 Shop Musa tour will continue to fashion capitals and exclusive events worldwide, offering mentorship in sales, brand positioning, and media outreach. The full schedule includes:

• New York Fashion Week – 02.09.24

• LA Fashion Week – 03.22.24

• NOLA Pop-up – 06.29.24

• Miami Swim Week – 07.12.24

• New York Fashion Week – 09.06.24

• London Fashion Show & Pop-up – 09.13.24

• Milan Fashion Show & Pop-up – 09.20.24

• Paris Fashion Show & Pop-up – 09.27.24

• LA Fashion Week – 10.11.24

• Art Basel Miami – 12.06.24

The New York launch underscored the power of partnerships in shaping a more inclusive fashion industry. Notably, Shop Musa will also feature a special showcase by the celebrity-based brand Si Tu Veux, highlighted by a special runway appearance from international rap star Topson Ti Jezi. His presence, combined with the high-energy fashion of Si Tu Veux, promises to bring heightened visibility and excitement to Shop Musa’s 2024 tour.

Together, Shop Musa and Revive Fashion Week are setting a new precedent for inclusivity, embracing diversity and community empowerment on the global fashion stage. Through creative collaborations, high-profile showcases, and groundbreaking opportunities for underrepresented designers, this partnership is reshaping the industry with a fresh, inclusive perspective.

For Media Inquiries, Contact: Adonis
PR Representative, Shop Musa
Email: shopmusaonline@gmail.com

About Shop Musa
Shop Musa is a leading platform focused on elevating emerging brands through curated events in high-end spaces. In partnership with Revive Fashion Week, Shop Musa hosts exclusive pop-ups that empower diverse designers worldwide with sales and brand development opportunities.

A chic, modern setup for the Shop Musa x Revive Fashion Week event at Studio Exhibit, 62 Orchard St, Soho, New York. The minimalist space features bright lighting, a runway area, and brand displays, creating an upscale, urban vibe ideal for high-end fashion showcases.