Shop Musa Returns to NYFW for a Second Showcase September 2024, Featuring the Debut of Musa Kitchen at G.Gallery
New York, NY – September 2024 – Following a remarkable season debut, Shop Musa returns to New York Fashion Week (NYFW) to present an expanded lineup of innovative brands and introduce a bold new initiative: the launch of Musa Kitchen. Hosted at G.Gallery, 404 Broadway in Soho, this showcase marks a milestone for Shop Musa, pushing the boundaries of traditional fashion events by merging fashion with culinary experiences to elevate the creative energy surrounding NYFW. This event further embodies Shop Musa's mission to bring cultural richness, inclusivity, and global connections to the forefront of the fashion industry.
Highlighting the event, LFATN (Live For Anyone That’s Not) by Miami-based designer Christopher Thompson will return for his third show with Shop Musa, underscoring the platform’s commitment to nurturing returning talent and providing continuous exposure on an international stage. New to the Musa Showroom and joining LFATN are two groundbreaking brands: Montee’s Ski Club by Elijah Pierson and J. Loren by Jay Loren. These two brands showcase unique, visionary designs that have caught the eye of fashion enthusiasts and industry professionals alike. Each collection delivers a bold, fresh approach to fashion, expanding the diversity and impact of NYFW through Shop Musa's curated platform.
The Musa Kitchen launch introduces a fresh layer to Shop Musa’s offerings by inviting culinary brands and service providers into the fashion space. Musa Kitchen gives food and product-based brands a dedicated platform at NYFW, enabling them to reach new audiences while enriching the overall experience for attendees. By allowing food brands to showcase their products, connect with influencers, and benefit from UGC collaborations and PR support, Musa Kitchen strengthens the synergy between fashion and food culture, offering a holistic approach to high-end events that supports a diverse array of creative professionals.
As part of Musa Kitchen’s debut, Shop Musa is excited to welcome Ma’s Tea, a New York-based wellness brand founded by Brian Ma. Known for its health-focused, herbal teas inspired by cultural healing practices, Ma’s Tea provides attendees with refreshing, natural drinks that align with the fashion-forward, wellness-conscious ethos of Shop Musa events. This addition creates a unique blend of wellness and fashion, underscoring the inclusive, culturally relevant experiences Shop Musa aims to provide at each event.
“Our second NYFW event is a testament to the growing impact and versatility of Shop Musa’s approach to fashion,” said Adonis Musa, Event Producer and Owner of Shop Musa. “With the launch of Musa Kitchen, we’re not just showcasing fashion; we’re celebrating creativity across industries. This expansion allows us to engage brands from multiple creative spaces, creating an enriched environment that elevates the value of every brand involved. Whether in fashion or food, we aim to give each participant the opportunity to build meaningful connections and reach global audiences.”
Shop Musa’s collaboration with Revive Fashion Week continues to drive positive change for underrepresented and emerging brands, providing them with an inclusive platform that includes tailored mentorship in brand positioning, media outreach, and sales strategy. This partnership is committed to amplifying marginalized voices within the fashion and beauty industries, helping these creators achieve visibility and sustainability on a global scale. Through NYFW and beyond, the Shop Musa and Revive collaboration brings a new level of cultural depth and creative expression to the fashion scene.
As Shop Musa continues its journey through 2024, its tour schedule highlights key cities, with future stops in major cultural hubs across the globe. The tour offers participating brands unparalleled opportunities to network, showcase their work, and make lasting impressions in dynamic markets. Shop Musa’s approach blends cultural celebration with business acumen, creating a powerful platform where emerging brands gain practical resources to fuel growth in highly competitive environments.
The 2024 Shop Musa Tour Schedule:
New York Fashion Week – 02.09.24
LA Fashion Week – 03.22.24
NOLA Event – 06.29.24
Miami Swim Week – 07.12.24
Santo Domingo - 08.30.24
New York Fashion Week – 09.06.24
London Fashion Show – 09.13.24
Milan Fashion Show – 09.20.24
Paris Fashion Show – 09.27.24
LA Fashion Week – 10.11.24
Art Basel Miami – 12.06.24
Atlanta Culture Collective – 12.14.24
With an evolving portfolio that now includes Musa Kitchen, Shop Musa has set a new standard for experiential events by merging fashion, wellness, and food. This inclusive approach continues to attract diverse talents and audiences, showcasing the beauty of cross-industry collaboration. From runway shows and pop-ups to culinary tastings, Shop Musa events offer participants a multifaceted platform to shine, while attendees experience fashion in an entirely new light. Each brand and creator, regardless of their industry, plays an integral role in creating memorable experiences that resonate far beyond NYFW.
Through its commitment to diversity, innovation, and quality, Shop Musa has become more than a fashion platform—it’s a community that empowers creatives to redefine their industries. With each event, Shop Musa fosters new relationships, encourages bold collaborations, and builds lasting opportunities for independent brands to thrive in global markets. As Shop Musa continues to expand internationally, its mission remains clear: to provide marginalized voices in fashion and beyond with the exposure and support necessary to make a lasting impact.
For Media Inquiries, Contact:
Andrew Davis
PR Representative, Shop Musa
Email: shopmusaonline@gmail.com
Phone: +1 (646)-657-8068
About Shop Musa
Shop Musa is a global platform committed to empowering independent designers, beauty professionals, and culinary innovators through curated events in high-end venues worldwide. Partnering with Revive Fashion Week, Shop Musa brings underrepresented brands into the spotlight, offering mentorship, exposure, and growth opportunities across multiple creative fields.
About Revive Fashion Week
Revive Fashion Week connects emerging talents with industry leaders to foster an inclusive, innovative fashion ecosystem. Through its partnership with Shop Musa, Revive brings fresh perspectives to the fashion industry and provides valuable opportunities for creators to thrive globally.
A chic view of G.Gallery at 404 Broadway in Soho, New York, with its modern facade glowing under city lights, setting an inviting tone for Shop Musa’s NYFW event.
