Shop Musa Makes Historic Paris Fashion Week Debut, Showcasing The Stylist Collective and Elevating Emerging Talent
Paris, France – September 2024 – For the first time, Shop Musa has brought its celebrated platform to Paris Fashion Week, launching an unforgettable event at Est Galerie, located at 76 Rue Saint-Maur in the heart of Paris's 11th arrondissement. This milestone marks Shop Musa's ninth global event and its inaugural presentation in Paris, a city synonymous with fashion excellence. The showcase featured The Stylist Collective, a curated collection that celebrates Shop Musa’s dedication to highlighting diverse, emerging voices in the global fashion landscape.
In this Paris debut, Shop Musa welcomed back LFATN, a Miami-based brand by designer Christopher Thompson, who has captivated audiences through six consecutive events with the Musa Showroom. Thompson’s return underscores the unique bond between Shop Musa and its featured designers, who rely on Musa's platform to reach new audiences and markets. Montee’s Ski Club by Elijah Pierson also made its fourth appearance, with fresh, bold styles that have resonated with Musa audiences. Adding to the lineup, J.Loren by Jay Loren showcased for the third time, with collections that continue to evolve and attract attention across continents.
A major highlight of this event was The Stylist Collective, a unique initiative created by Shop Musa that offers an immersive experience for both designers and audiences. This curated runway show, styled under the guidance of Shop Musa’s Lead Stylist, Adonis Musa, showcased the collections of participating brands in a way that maintained each designer's unique aesthetic while contributing to a cohesive visual narrative. The Stylist Collective bridges business-to-consumer and business-to-business connections, allowing emerging brands to establish vital industry contacts and engage directly with press, buyers, and fashion enthusiasts in the highly discerning Parisian market.
“We are thrilled to finally bring The Stylist Collective to Paris, a city known for its iconic influence on fashion,” stated Adonis Musa, Founder of Shop Musa. “This event represents not only a new chapter for our participating brands but also reaffirms our mission to support emerging and underrepresented talent. Paris Fashion Week is the pinnacle of the industry, and to showcase here means that we’re allowing these designers to reach a larger, more global audience with lasting impact.”
Est Galerie, the venue for this monumental showcase, provided an intimate yet dynamic setting that perfectly complemented the sophistication and artistry of the collections. Located in a neighborhood celebrated for its rich cultural and artistic history, Est Galerie offered an authentic and immersive atmosphere, facilitating one-on-one interactions between designers and attendees. This connection fosters a deeper understanding and appreciation of each collection, creating an experience that resonates beyond the runway.
Shop Musa’s 2024 tour has already touched several fashion capitals, from New York to Milan, with each event offering brands the opportunity to showcase their work in new cultural contexts. The Paris event, however, signifies a unique step forward as the first in France, setting a new standard for the way underrepresented talent can access, connect with, and captivate audiences on a global stage. Each participating brand has benefitted from tailored mentorship in marketing, branding, and media outreach, gaining essential tools for long-term success.
In addition to presenting a compelling runway experience, Shop Musa’s Paris event reflects a strong commitment to inclusivity and diversity. Each participating designer contributes to a tapestry of voices that reflect varied cultural perspectives and styles, broadening the narrative of what high fashion can and should represent. By bringing The Stylist Collective to Paris, Shop Musa is redefining the industry, showing that fashion can thrive when it embraces diversity, culture, and collaboration at its core.
Following Paris, Shop Musa will continue its expansion through major international cities, with future events poised to bring together top-tier emerging designers and brands in innovative ways. With each stop on the tour, Shop Musa is not only creating memorable fashion moments but also building sustainable growth pathways for its designers, providing resources, contacts, and mentorship to empower their future successes.
The 2024 Shop Musa Tour Schedule:
New York Fashion Week – 02.09.24
LA Fashion Week – 03.22.24
NOLA Event – 06.29.24
Miami Swim Week – 07.12.24
Santo Domingo - 08.30.24
New York Fashion Week – 09.06.24
London Fashion Show – 09.13.24
Milan Fashion Show – 09.20.24
Paris Fashion Show – 09.27.24
LA Fashion Week – 10.11.24
Art Basel Miami – 12.06.24
Atlanta Culture Collective – 12.14.24
Shop Musa’s partnership with Revive Fashion Week continues to set new industry standards for inclusivity and support of diverse brands. This collaboration has a transformative impact, providing marginalized designers with the visibility and support needed to thrive on a global stage. By merging the worlds of retail and runway, Shop Musa is reshaping the fashion landscape and making high-end spaces more accessible to all.
As Shop Musa extends its reach into Europe, it brings a refreshing and inclusive approach to the luxury fashion space. Each event within this tour amplifies underrepresented voices and talents, enriching the fashion experience for both creators and audiences. This innovative model not only supports designers through in-person events but also establishes a long-lasting platform that continues to uplift brands, foster diversity, and create meaningful industry change.
For Media Inquiries, Contact:
Andrew Davis
PR Representative, Shop Musa
Email: shopmusaonline@gmail.com
Phone: +1 (646)-657-8068
About Shop Musa
Shop Musa is a global platform committed to empowering independent designers, beauty professionals, and culinary innovators through curated events in high-end venues worldwide. Partnering with Revive Fashion Week, Shop Musa brings underrepresented brands into the spotlight, offering mentorship, exposure, and growth opportunities across multiple creative fields.
About Revive Fashion Week
Revive Fashion Week connects emerging talents with industry leaders to foster an inclusive, innovative fashion ecosystem. Through its partnership with Shop Musa, Revive brings fresh perspectives to the fashion industry and provides valuable opportunities for creators to thrive globally.
Exterior view of Est Galerie at 76 Rue Saint-Maur in Paris’s 11th arrondissement, showcasing its modern facade and large windows, ideal for hosting Shop Musa's Paris Fashion Week event.
